Permission based advertising platform, fueled by the ALX token

Empowering individuals with control of their personal data and putting revenue where it belongs: into the wallets of consumers.

Investment Highlights

$40 Million invested to date
Superior Experienced Management
Model based on true Permission marketing where consumers get paid to view ads
Deep intellectual property: 9 patents issued, book published
Fundamental Mathematics of Data developed over several years

Bringing cryptocurrency to mainstream consumers
Creating infrastructure for consumers to store and share data securely in a decentralized manner
Technology allows for scalability and inter-blockchain communication
Launch with focus on entertainment to create network effect

Meet ALX™

Algebraix is rebuilding trust between advertisers and consumers. Advertisers gain superior ROI and can forge relationships directly with their customers.

Watch & Earn

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Here's how it works

Marketers populate content on the ALX network, tell us about the prospects they’d like to reach and set a budget.

With permission from qualified prospects, ALX delivers marketer’s content across its distributed network.

Prospects that interact with content are instantly rewarded by marketers with ALX Tokens.

Marketers receive anonymized analytics that account for meaningful customer engagements.

Whitepapers

The Algebraix Platform

Algebraix intends to level the playing field. Algebraix will deliver a platform that enables individuals to conceal their identities and control, by means of smart contracts, exactly who has access to their data and how it can be used.

English | Italian | Korean

Executive Summary: The Algebraix Platform

Algebraix’s blockchain-based platform will enable individuals to be paid ALX tokens to view advertisements, initially from the entertainment sector: movie ads, TV program ads, games ads and music ads.

English

Algebraix Token Sale Economics

This document describes the economics of the Algebraix Token (ALX) and various aspects of the Algebraix Platform and Algebraix Network.

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Unique ALX Technology

The Algebraix business model is unique among blockchain companies. Facilitat- ed by the ALX token, it forges a valuable symbiotic relationship between media consumers and content providers/advertisers.

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SAFT Form

The Company intends to offer and sell through SAFTs Rights with respect to, in the aggregate, up to 25 percent of the total Tokens that may ever be offered by the Company in the future, pursuant to the terms of a smart contract or otherwise.

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Private Placement Memorandum

Confidential Private Placement Offering Memorandum Purchase Rights for Tokens pursuant to Simple Agreement for Future Tokens

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Advisory Board

Rob Gregory

President at WHOSAY

Rob Gregory

President at WHOSAY

Rob Gregory has served as President at WHOSAY since 2013, building the influential social media platform’s robust market positioning, editorial, and sales, before it was successfully sold to Viacom in early 2018.

Mr. Gregory has more than 25 years’ experience in team building, revenue growth, brand strategy, and media business P&L responsibility. His versatile career background includes serving as President of The Newsweek Daily Beast and Plum TV, and as Group Publisher at Dennis Publishing, Rolling Stone, and Men’s Journal. His teams published the largest issues in the history of those titles.

He has received numerous professional honors, is a frequent speaker at industry events, and has appeared live on MSNBC, Fox Business News, and other national outlets. These days he enjoys mentoring young founders in the tech and media industries, when he’s not spending time with his wife and daughter in Old Greenwich, Connecticut.

Richard Li

General Partner at Alphablock.com

Richard Li

General Partner at Alphablock.com

Richard Li is a General Partner at Alphablock.com. He was introduced to blockchain the day after bitcoin mining went live, and has been heavily investing in this space since 2012. He has been an Advisor for several successful Cryptocurrency offerings. Richard is one of the original seed investors in Algebraix.

Andrew Essex

Former CEO of Droga5

Andrew Essex

Former CEO of Droga5

Andrew Essex is the former Chief Executive officer of Tribeca Enterprises, a multi-platform storytelling company based in New York City, and the parent company of the Tribeca Film Festival. Until 2015, Andrew Essex is the former CEO of Droga5, arguably the most celebrated creative agency on the planet, which was acquired by the William Morris Endeavor talent agency in 2013. In addition to winning multiple “Agency of the Year” awards, Droga5 has been featured in New York magazine, the New York Times, and the New York Observer.

Prior to his role overseeing what The Guardian called “the most exciting agency on the planet,” he was an award-winning journalist and founding editor-in-chief of Absolute magazine, the acclaimed luxury lifestyle publication, which was named “one of the 50 Best Magazines in America” by the Chicago Tribune. Before running Absolute, Essex was the executive editor of Details magazine from 2000-2004, which under his leadership won numerous awards, and repeat appearances on Ad Age’s “Hot List.”

Andrew has also held editorial posts, among other publications, at Entertainment Weekly, Salon.com, and The New Yorker. He has served as a television commentator for several networks and his writing—from cover profiles of the most interesting public figures of our time to long-form features to critical reviews—have appeared in major publications. He is author of “The End of Advertising: Why It Had to Die and the Creative Resurrection to Come” and the co-author of: “A Very Public Offering: The Story of the Globe.com,” “Chasing Cool, and “Le Freak: An Upside Down Story of Family, Disco and Destiny”. Essex has an MA in American Literature from New York University. He lives with his wife and two children in Dumbo, Brooklyn.

Eric Ervin

CEO of Reality Shares, Inc.

Eric Ervin

CEO of Reality Shares, Inc.

Eric Ervin is the Founder and CEO of Reality Shares, a firm known for ETF industry innovation. Eric launched Reality Shares in 2012 with the goal of better providing investors a range of rules-based ETFs, alternative indices, and quantitative tools helping investors and advisors of all sizes analyze and access institutional-quality investment strategies. By bringing an innovative approach to dividend analysis and investing, he led the launch of investment analytics tools including Blockchain Score™, a blockchain company evaluation system, DIVCON®, a dividend health analysis system, and the Guard Indicator, a directional market indicator. These tools were designed to help investors access the power of innovative investment strategies as well as provide alternative dividend investment solutions to manage risk.

Eric has 20 years of experience in the financial services industry, including 14 years as a Certified Financial Planner practitioner and a Chartered Financial Consultant. Prior to founding Reality Shares, Eric worked at Morgan Stanley, where he built the Ervin Miller Group, a highly-recognized wealth management franchise, Citigroup, Smith Barney, and Morgan Stanley across a number of wealth management roles and has been featured in the Wall Street Journal, The New York Times, Barron’s, CNBC, Bloomberg and other media outlets.

Ichiro Minamikawa

CEO at Cointed Japan, Founder at Blockchain Tokyo

Ichiro Minamikawa

CEO at Cointed Japan, Founder at Blockchain Tokyo

Ichiro Minamikawa is a serial entrepreneur based in Tokyo, founded 10 companies in 30 years, mostly by cross-border M&A. Currently CEO at Cointed Japan, multi-service blockchain company, and director of several FinTech and HealthTech companies. Also a Japan market entry consultant, helped many companies, such as Walmart and Sodexo. Ichiro is involved in several public organizations. He is the founder at Blockchain Tokyo, the founder and chairman at Japan Market Entry Association, and active member of Japan Payment Service Association.

Team

Charles H. Silver

CEO

Charles H. Silver

CEO

Charles Silver is CEO of Algebraix Data and leads the effort to develop the Algebraix Platform. Charles is a career entrepreneur with 30 years of experience of raising capital and building successful enterprises that focus on finance, technology, and media. He was an early visionary in the dot com era as founder and CEO of RealAge.com which was amongst the first companies to use Big Data to connect individuals to relevant advertisers. The company raised capital in the dot com boom, survived the crash by building a profitable business, and was sold very successfully to the Hearst Corporation. He is also a co-founder and board member of Reality Shares, an innovator in the securities industry with 5 publicly traded ETFs. As an early investor in Algebraix Data, he recognized the significance of Data Algebra to the entire software field and has financed the applied math R&D for 7 years. With the growth of the blockchain industry he is leading the effort to allow individuals to take ownership and monetize their data.

Andy Shah

CTO

Andy Shah

CTO

Andy Shah brings more than 18 years of technology leadership and executive management experience to Algebraix. He has grown both emerging and Fortune 500 technology companies. Prior to Algebraix, he was the Chief Technology Officer of an Austin based startup company where he was responsible for building cloud based advertisement platform that connects target end users and advertisers. Andy also served as a AVP of Software & Technology for Westell Inc (NYSE:WSTL) where he innovated and built the patented HomeCloud technology based product and platform, that securely protects, shares and synchronizes end users personal data with permission-based sharing to various online services. The HomeCloud platform also supported building and distributing 3rd party developer’s application using HomeCloud SDK and API. Andy also served as a Director of Engineering & Project Management for Sears Holding Corp (NYSE:SHLD). He additionally held the Sr. Software Engineering Manager position in VC based startup company Cleversafe Inc (Acquired by IBM for $1.3 Billion dollars). Prior to Cleversafe, he also occupied various technical roles as a Solution Architect, Software Architect and Software Engineer at Motorola Inc. Andy has a dual M.S. degree in Computer Science and Chemical Engineering from Illinois Institute of Technology. He has also published several white papers and held several US Patents.

Robin Bloor, PhD

Chief Strategy Officer

Robin Bloor, PhD

Chief Strategy Officer

Prior to joining Algebraix, Robin Bloor was a leading advocate for data algebra. He is now Chief Strategy Officer and part of the team that is working on Algebraix blockchain project. He has more than 30 years of experience in the world of big data and information management, and is an influential and respected researcher and commentator on many corporate IT issues and strategies. Robin is the founder of Bloor Research, an IT analyst company based in the UK and cofounder of the US analyst company, The Bloor Group.

He is the author of several books on a variety of topics, including e-commerce, service management and cloud computing. His most recent book is The Algebra of Data: A Foundation for the Data Economy (2015), which he co-authored with Gary J. Sherman, PhD, the mathematician who invented the algebra of data. As an analyst for The Bloor Group and Bloor Research, Robin has written scores of white papers, research reports and columns. In 2003, he was awarded an honorary PhD in computer science by the UK’s Wolverhampton University, in recognition of his “Services to the IT Industry.”

Steven Wilkinson, CISSP, CBP

CISO

Steven Wilkinson, CISSP, CBP

CISO

Steven Wilkinson is a certified cryptocurrency, blockchain and information security professional. He brings more than 10 years of experience in technology leadership, IT and security consulting to Algebraix Data, Inc.

While researching a solution for secure value transfer across the Internet, Steven discovered Bitcoin in early 2011 and began building multiple mining operations around it. Since then, he has been working and advising on a variety of blockchain projects and startups in this emerging ecosystem, including multiple token crowd sales. In 2013, Steven founded the Bitcoin consulting firm, Austin Bitcoin, which is one of the first BitPay merchant integration partners. He is also one of the co-founders and Vice President of the Texas Bitcoin Association which produces the Texas Bitcoin Conference.

Steven holds a Certified Information Systems Security Professional (CISSP) certification from (ISC)² and a Certified Bitcoin Professional (CBP) certification from (C4).

Raj Lakhani

CFO

Raj Lakhani

CFO

Raj Lakhani is a finance executive with a very strong technology/software background and over 20 years of professional experience. Raj began his career in software development after completing a Masters of Computer Applications and Bachelor of Science in math, physics, and chemistry from the University of Delhi in India. With a keen interest in understanding the business side of the corporations, Raj went on to complete an MBA in finance and accounting at Yale University’s School of Management and has since led/influenced financial planning & analysis (FP&A) and M&A growth considerations for highly regarded technology firms including IBM and Microsoft.

Prior to joining Algebraix, he held various financial leadership positions at Wolters Kluwer, including VP FP&A for the Corporate Legal Services division and CFO for their Legal Information Services business. He also served as the principal financial officer for Ensequence, a venture/private equity backed startup adtech software company focused on interactive television solutions.

Ben Tuttle

Product Manager

Ben Tuttle

Product Manager

Equipped with a Mathematics degree from the University of Texas at Austin, Ben is tasked with developing the core of our product.

Therese Fahy

HR & Controller

Therese Fahy

HR & Controller

Therese joined the Algebraix Data team in June 2014 as a jack of all trades. She currently runs the accounting, human resources and payroll divisions of our company. She moved to San Diego to attend San Diego State University, BS Business Administration, Accounting. She settled in Carlsbad with her husband and together they have four kids. She enjoys time with family running, hiking and camping and the beautiful California coast.

Michelle Ray

Director of Communications

Michelle Ray

Director of Communications

Michelle Ray brings more than a decade of networking, marketing, and social media wizardry and a love of the crypto economy with her to the role of Director of Communications for Algebraix Data.

In addition to being a mom to four children and owning her own marking and media company, she has worked on national grassroots advocacy marketing campaigns, co-founded a startup designed to improve upon existing grassroots communication tools and moving civic engagement beyond social media, and presented at conferences on effective social media use and introduction to cryptocurrencies.

Michelle spent 15 years in the tech industry and bills herself as a privacy advocate, crypto enthusiast, and tirelessly advocates for both.

Gerhard Fiedler

Principal Software Engineer

Gerhard Fiedler

Principal Software Engineer

Gerhard Fiedler is a software engineer with decades of experience, working in all layers of computers: from microcontrollers and electronics to creating databases for big-iron mainframes. He uses this depth and breadth of knowledge in designing and implementing the core of our technology, our blockchain backend. Besides being fluent in several computer languages, he is also fluent in several human languages and brings his multi-cultural experiences to the team.

Gary J. Sherman, PhD

Founding Mathematician

Gary J. Sherman, PhD

Founding Mathematician

Gary J. Sherman has more than 35 years of experience as a professional mathematician, working throughout as a researcher, reviewer, and college professor. His expertise in modern algebra, linear algebra, probability theory, topology, and functional analysis uniquely qualified him to develop the extended set algebra that is at the heart of Algebraix Technology.Professor Sherman spent his entire teaching career at Indiana’s Rose‐Hulman Institute of Technology, rated as the best engineering college in America in each of the last 16 years by U.S. News & World Report. While at Rose‐Hulman, he published dozens of papers, received many awards and research grants, and was Chairman of the Department of Mathematics for six years. During this period, Gary also served for 11 years as a reviewer for the American Mathematical Society and for 12 years as a Visiting Lecturer for the Society of Industrial & Applied Mathematics. He received his BS and MA degrees in mathematics from Bowling Green University and his PhD in mathematics from Indiana University.

Shane McDougal

Agile Scrum Master

Shane McDougal

Agile Scrum Master

Shane comes to us with with significant start up experience, having been along for the IPO ride twice with VRIO and AWAY. After leading as an engineer and engineering manager, he has found his calling in Agile methodologies and LEAN operational thinking. His primary responsibility includes driving, managing and delivering of all our current and future technical projects using agile & scrum methodology “A truly Agile culture extends beyond the engineering team.”

Erin Bailey

Office Manager & Coordinator

Erin Bailey

Office Manager & Coordinator

An international star athlete featured in Sports Illustrated on world-record breaking teams, and top salesperson for Travaasa, an award-winning resort named Top 10 Hotels In The World by Conde Nast in 2015, Erin comes to us well versed in winning and instilling a winning team dynamic. She manages our office and culture in a supportive role, and coordinates outside business relationships.

Daniel Hiltbrand

Development Engineer

Daniel Hiltbrand

Development Engineer

Daniel brings nearly a decade of development and software engineering experience to Algebraix. An experienced UI and UX engineer, he is committed to promoting the future of the web and forward-movement of society with ethical and useful software.

Rachel Pekar

Marketing Assistant

Rachel Pekar

Marketing Assistant

Rachel creatively communicates the voice, mission, and character of the Algebraix brand across all of our marketing channels. She is an advertising nerd and a strategic writer with a history in digital media and experiential marketing. She earned an Advertising degree with honors while working in market research, later becoming the marketing assistant at iHeartMedia. Her primary responsibilities at Algebraix are digital copywriting, social media management, and inbound marketing optimization.

David McKay

Content Manager

David McKay

Content Manager

David is a market fit specialist who has consulted with numerous software firms and has cofounded startups since 2003. Combining savvy business development with a product manager skillset, he has consistently paved the way for mutually beneficial beta contracts that set the standard for future engagements. For over 5 years, David has been implementing “Agile Everywhere” to increase productivity company wide. He is excited to work with Blockchain as a primary catalyst towards future sustainability. Outside of business hours, you can find David in the gym or on the hiking trails with his friends and family.

Kris Lundberg

Art Director

Kris Lundberg

Art Director

A motion graphics art director with over 10 years of experience, Kris has worked on a breadth of projects spanning from non-profit to Fortune 500 campaigns. Whether he’s on set or at a desk, Kris brings a keen eye for detail and a creative spirit to every project. From pitch to final project, Kris constantly strives to bring something new to every job he works on.

Steve Johnston

Senior Development Engineer

Steve Johnston

Senior Development Engineer

Skilled at collaboratively and independently designing, implementing and maintaining complex and robust solutions for real time environments where superior quality is critical. Works on translation, backend and application and test frameworks.

Matt Renfro

Web Master

Matt Renfro

Web Master

Matt has over 10 years of professional experience building successful company websites, including: Overall Design and Layout, Website Speed, Responsiveness, Usability and User Experience, SEO Analysis, Marketing Strategy Analysis, and E-Commerce. He has been instrumental in enhancing profitability for several Fortune 1000 companies.

Gary Strader

Senior Development Engineer

Gary Strader

Senior Development Engineer

Gary has been developing applications for nearly 20 years. He’s worked for large corporations, such as General Motors, as well as several startups, delivering value to millions of customers. He’s a natural leader, going back to his days in the Army where he was recognized for his leadership skills. Gary’s deep experience and dedication to the team differentiates him from the herd.

Matt Keeler

DevOps Engineer

Matt Keeler

DevOps Engineer

Matt is a recovering academic who geeks out on systems, networking, and architecture. He has a longstanding interest in the intersection of technology and privacy. At Algebraix he designs, implements, and maintains the ALX platform’s backend infrastructure, and automates all the things in between.

Jon Heller

Development Engineer

Jon Heller

Development Engineer

Equipped with a degree in Computer Science from Villanova University, Jon has extensive experience packaging and deploying projects for many clients on multiple platforms.

Sean McGary

Lead Developer

Sean McGary

Lead Developer

Sean brings 6 years of startup experience to Algebraix. Working with companies large and small has allowed him to build his skillset as a true full-stack Software Engineer, working in front-end development, API service design, infrastructure, and DevOps. His primary responsibility will be to lead the team in architecting and building performant back end APIs and supporting services.

James Casiraghi

Senior Development Engineer

James Casiraghi

Senior Development Engineer

Key developer to Apache Spark SQL Accelerator (AQA), a plug-in tool for accelerating a Apache Spark SQL queries in the Big Data/Analytics space. Currently working on applying Data Algebra technology to the blockchain within the database.

News & Press

Algebraix Welcomes Esteemed Industry Leaders To Advisory Board

algebraix.io

Apr 23, 2018

AUSTIN, Texas, April 23, 2018 - Algebraix has assembled an accomplished team of advisors with a wide range of industry experience. The Algebraix Advisory Board is made up of experts from finance, media, and blockchain technology.

Read More ↗︎

Algebraix plans to change the advertising industry and give power back to the user

cointime.com

Apr 19, 2018

It is no secret user data gets exploited by social media and search-engine websites. User data exploitation is a problem.

Read More ↗︎

Will Facebook’s Blunder Ignite a “Blockchain of Data Privacy” Movement?

blockchainmagazine.net

Apr 16, 2018

Facebook’s failure to prevent vast troves of consumer data from being siphoned off by third parties has received worldwide media attention. The U.S. Federal Trade Commission is investigating whether Facebook violated terms of a 2011 settlement when data of up to 50 million users were sent to Cambridge Analytics.

Read More ↗︎

Algebraix Permission based advertising ICO

crypto-freedom.com

Apr 6, 2018

I have to admit with recent revelations relating to Facebook and data as well as knowing how other large corporations in the same advertising sector operate.

Read More ↗︎

Algebraix Explains How ALX Gives You Control of Your Data and Is Changing Advertising

newsbtc.com

Apr 5, 2018

Algebraix is an Austin, Texas-based company that has developed a secure, permission-based ad platform called ALX.

Read More ↗︎

Algebraix.io Launches Public Token Sale

Algebraix

Mar 28, 2018

AUSTIN, Texas, March, 28 2018 – Algebraix.io, the developer of the permission-based ad platform that empowers individuals to monetize their personal data has launched its public sale of ALX tokens.

Read More ↗︎

Will Data Privacy Be The Death of Facebook?

medium.com

Mar 20, 2018

Facebook’s stock price is falling. It has fallen 15% from its high point at the end of January.

Read More ↗︎

Algebraix CEO Charles Silver To Deliver Keynote At SXSW

prnewswire.com

Mar 13, 2018

At this year's conference, Algebraix CEO Charles Silver will tell attendees how they can own and monetize their personal data and how entertainment will be the driving force that brings cryptocurrency into the mainstream.

Read More ↗︎

Algebraix CEO Charles Silver Keynote at The Bitcoin, Ethereum & Blockchain Superconference

Algebraix

Mar 7, 2018

Algebraix CEO Charles Silver explains the rampant exploitation of personal data and the failing models of intrusive interruption marketing, and the solutions that can be found in blockchain and cryptocurrency. ALX, a GDPR compliant permission marketing platform created by Algebraix, offers consumers control and monetization of their data and offers content marketers superior ROI based on permission marketing.

Read More ↗︎

If You Were Going To Marry Advertising, Blockchain, and Cryptocurrency, You’d Do It At SXSW

Algebraix

Mar 5, 2018

To Algebraix, SXSW’s Intelligent Future track means making technology more relevant to daily life than the headlines of virtual reality and AI that permeate your newsfeed. It means a wave of disruptive technologies that give users power, value, and security in ways not explored since the dawn of the internet.

Read More ↗︎

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